Sugary Drink Can

Case studies

Title Description Owner Date

Alfred Health: No more sugar coating

Healthy drinks trials in retail settings at Alfred Health 

Alfred Health is proud to be reducing consumption of sugar sweetened drinks through a series of behavioural insights trials.

In partnership with our key retailers, we tested whether relatively small changes in the placement and price of beverages would impact consumer choice and retail profit.

By taking sugar sweetened beverages off display in two cafes, and adding 20% to the price of sugar sweetened beverages in a convenience store and in vending machines, Alfred Health helped shift buyer behaviour.

In all four of the trials, consumers kept buying drinks; there was no significant difference in total drink sales.  Promisingly however, people shifted away from sugar sweetened beverages and towards healthier choices.

This translates to around 36,500 fewer sugar sweetened beverages sold at The Alfred each year.

Alfred Health 2016
Western District Health Services  All 13 Western District Health Services in Victoria have introduced a ban on sugary drinks Western District Health Services May 2016
Going soft drink free in YMCA acquatic and recreation centres

In 2014, YMCA Victoria announced a Healthy Food and Beverage Policy to be implemented over 2015–2017, across the organisation in kiosks, cafes and catering services attached to 70 aquatic and recreation centres. As part of this policy, YMCA initiated a ‘Soft Drink Free Summer’ campaign, which aimed to phase out regular soft drinks from all centres by December 2015.

YMCA November 2016
Lara Pool kiosk provides healthier food and drinks Find out how the Lara Pool Kiosk developed a healthier kiosk menu, displayed consistent health promoting messages around the centre and supported their staff to make the changes. Healthy Eating Advisory Service 2015
Schools tap into water Schools in Victoria’s South-West are replacing sweetened drinks with tap water to promote the importance of drinking water instead of sweet drinks. South West Victoria Healthy Kids June 2016
Sugary drinks dropped from leisure centres Auckland Council are becoming leaders in removing sugary drinks from leisure centres. As part of the Healthy Families NZ initiative, the Council will be eliminating 340 kilograms of refined sugar from its vending machine sales each year. Auckland Council July 2016
Hospital Fridge Display Image of water/juice stocked display fridge. This fridge in a public cafeteria of a Melbourne Hospital is stocked only with still and sparkling water, lightly flavoured water and small portions of 99% juice and coconut water. The fridge is branded with water. These are all 'GREEN' and 'AMBER' options and the display is consistent with Healthy Choices Guidelines.   August 2015
Sydney domestic airport Image of water stocked vending machine. This vending machine, in the departure lounge of Sydney Domestic Airport Qantas terminal, is stocked only with bottled water.   August 2015